hooligan-nova:

It’s so weird to see people actually accepting the “corporations are people” thing. 

Like people saying things like “Pepsi feels bad and apologized”. Pepsi doesn’t “feel” anything, it’s an organization that attempts to make money by selling a product of the same name.

And the Denny’s-style blogs and twitter outlets where “Wendy’s” has a “sassy personality” and picks fights with the other fast food twitters serve to further this illusion. This whole act is being projected by an entire marketing team whose job is to make you think nice thoughts about the product so you’ll buy more.

They aren’t real. It’s all illusion and it’s leading people to think that they are hurting real people when they criticize or resist corporate action.